NCR

Company Overview

NCR Corporation, a global leader in consumer transaction technologies, has a rich history as a legacy brand renowned for its innovative solutions in banking, retail, hospitality, and more. With over a century of experience, NCR has consistently evolved to meet the changing needs of its customers, making it a pivotal player in the industry.

My Responsibilities

As the Lead for Website Development in the US, my role at NCR was multifaceted, encompassing a range of responsibilities aimed at enhancing the company's digital presence and modernizing its brand image. Here’s an in-depth look at my key contributions:

1. Website Development and Management:
   • Strategic Planning: Spearheaded the development and maintenance of NCR's restaurants website, ensuring it was aligned with the company’s overall digital strategy and business objectives.
   • User Experience (UX) Design: Focused on creating an intuitive and engaging user experience to facilitate better customer interaction and satisfaction.
   • Content Management: Oversaw the content strategy, ensuring that the website was regularly updated with relevant, accurate, and engaging content and made decisions on which sections of the site to update based on analytics.
2. Collaboration with Third-Party Agencies:
   • Paid Advertising Campaigns: Worked closely with third-party agencies to design and implement effective paid advertising campaigns. This included overseeing the creation of ad content, targeting strategies, and performance analysis to maximize ROI.
   • Integrated Marketing Efforts: Coordinated with agencies to ensure that all digital marketing efforts, including SEO, PPC, and social media advertising, were synchronized and effectively contributing to the brand’s goals.
3. Modernizing the Brand:
   • Brand Refresh: Played a pivotal role in the modernization of NCR’s brand, ensuring that its digital presence reflected its innovative spirit and leadership in the technology sector.
   • Visual and Functional Updates: Implemented contemporary design elements and updated functionalities on the website to enhance its appeal and usability, keeping it competitive in the fast-paced digital landscape.
   • Consistent Branding: Ensured that all digital touchpoints, from the website to social media platforms, consistently conveyed NCR’s brand values and messaging.

Challenges and Solutions

• Legacy Systems Integration: One of the significant challenges was integrating modern web technologies with NCR’s existing legacy systems. This required careful planning and execution to ensure seamless functionality and minimal disruption, working with reverse proxy solutions and updating the in-house tools to match current needs.
• Maintaining Brand Integrity: Modernizing a well-established brand without losing its core identity was another challenge. By focusing on NCR’s strengths and heritage while incorporating contemporary design trends, we successfully refreshed the brand without compromising its legacy.

Achievements and Impact

• Enhanced Digital Presence: The revamped website contributed to a significant improvement in user engagement and satisfaction, evidenced by increased traffic and lower bounce rates.
• Improved Ad Performance: The collaborative advertising campaigns resulted in higher conversion rates and better ROI, demonstrating the effectiveness of our integrated marketing efforts.
• Brand Modernization: The updated digital presence helped position NCR as a forward-thinking, innovative company, attracting a broader audience and strengthening its market position.

Conclusion

My tenure at NCR was marked by a dynamic blend of technical innovation, strategic collaboration, and creative branding. Leading the website development for the US market in the restaurant industry and working with third-party agencies on paid ads allowed me to contribute significantly to NCR’s digital transformation. The experience underscored the importance of blending tradition with modernity, ensuring that even legacy brands can stay relevant and competitive in today’s digital age.

Live website: https://www.ncrvoyix.com/restaurant (and all the retaurants subpages).