HYCU Inc.

Company Overview

HYCU is a forward-thinking startup specializing in multi-cloud backup and recovery solutions. With a commitment to simplicity, efficiency, and robust data protection, HYCU is rapidly emerging as a key player in the tech industry, delivering innovative solutions to safeguard digital assets.

My Responsibilities

As the current Web Leader at HYCU, my role involves spearheading major web development initiatives and enhancing the technical SEO to drive digital growth and improve online visibility. Here’s a detailed look at my key responsibilities and achievements:

1. Website Development and Management:
   • Massive Overhaul: Led the comprehensive rework of HYCU’s extensive website, which spans over 2000 pages. Migrated the entire site to Webflow, ensuring a seamless transition with improved performance and usability.
   • Infrastructure Setup: Established a robust infrastructure that allows different teams within HYCU to utilize custom templates for their respective departments. This setup empowers teams to easily manage and update their sections of the website independently.
   • Content Management: Ensured that the website’s content is consistently up-to-date, relevant, and aligned with HYCU’s objectives, providing visitors with accurate and engaging information.
2. Technical SEO Optimization:
   • SEO Strategy Implementation: Developed and executed a comprehensive technical SEO strategy to enhance the website’s search engine performance. Focused on improving site structure, optimizing page load speeds, and ensuring mobile responsiveness.
   • SEO Performance Improvement: Utilized SEMrush and other SEO tools to conduct thorough audits and implement changes that significantly improved the site-wide SEO score. Successfully raised the SEMrush score from 43% to 93%, leading to higher search engine rankings and increased organic traffic.
   • Continuous Monitoring: Regularly monitored SEO performance, making data-driven adjustments to maintain and further enhance the website’s visibility and effectiveness in search results.

Challenges and Solutions

• Large-Scale Migration: Creating and maintaining an infrastructure for a vast 2000+ page website on Webflow presented significant challenges. Through meticulous planning and execution, I ensured a smooth transition that improved the website’s functionality and user experience.
• Technical SEO Enhancements: Improving the site-wide SEO score required a deep dive into technical SEO aspects. By addressing critical issues such as site structure, load speeds, redirects, semantic structure, URL structure, keyword research and mobile optimization, I successfully enhanced the website’s search engine performance.

Achievements and Impact

• Significantly Improved SEO: The implementation of a robust technical SEO strategy led to a dramatic increase in the site-wide SEMrush score, from 43% to 93%, resulting in improved search engine rankings and greater organic traffic.
• Efficient Web Management: The new infrastructure with custom templates has streamlined website management across departments, allowing teams to update and maintain their sections independently and efficiently.
• Enhanced Digital Presence: The comprehensive rework and SEO optimization have significantly boosted HYCU’s online visibility, driving traffic and supporting the company’s growth in the competitive tech landscape.

Conclusion

In my current role at HYCU, I have successfully led the transformation of our extensive website, set up a scalable infrastructure for efficient management, and significantly improved our technical SEO. These efforts have played a crucial role in enhancing HYCU’s digital presence, driving growth, and positioning the company for continued success in the tech industry.

Live Website: https://hycu.com