At NCR, a renowned legacy brand, I led website development for the US market in the restaurant industry, collaborating with third-party agencies on paid advertising campaigns. I played a key role in modernizing the brand, ensuring its digital presence was contemporary, effective and user-friendly.
UI/UX and Brand, Website Development, Paid Campaign Consultation
As the current Web Leader at HYCU, I spearheaded the overhaul of a 2000+ page website in Webflow and setting up a scalable infrastructure for departmental management. I also significantly improved the site's technical SEO, raising the SEMrush score from 43% to 93%, resulting in enhanced search engine rankings and increased organic traffic.
Leading Web Development, Technical SEO Optimization
I migrated AnChain.ai's website from WordPress to Webflow with a new design, collaborating with their teams to ensure a smooth transition. I developed custom templates and provided documentation, enabling their team to easily maintain and update the site independently.
Web Design, Web Development, Web Infrastructure migration
An ongoing story of how I run my own business and a little handguide to all the aspiring freelancers
Running a business
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